Mike Casson founded American Direct Marketing Service, Inc. (ADMS) in 1975 to provide investment marketing services and database products to the financial services industry. ADMS was expanded with the founding of the Casson Media Group in 2000 to be followed by InvestorsInsight Publishing in 2001, which provided services and content to both investors and companies. This created a synergy between the services and the content offerings, as the community for InvestorsInsight’s content grew at same time the Company’s investor database assets increased.
CMG has gathered targeted demographic and psychographic information to build a branded database, and achieved $23 million in cumulative revenue. The database components include: a 500,000 email newsletter readership audience, 200,000 accredited investors, 1 million business owners and C-level executive with emails and 6.5 million high net worth individual records.
In addition, within that core audience, there are approximately 250,000 financial services professionals (gatekeepers to over 3 million accredited investors) including an estimated audience of approximately 100,000 professional money managers. The estimated database qualification, acquisition and maintenance replication cost to get 200,000 accredited investors to opt-in to a publication, subscribe to a service, buy a product or stock, or become an association member at $100 each would be approximately $20 million in today’s dollars.
With a deep history in “New Investor Acquisition” and the building and maintaining of in-depth investor databases, CMG is uniquely positioned to leverage its proprietary assets to connect 1.3 million SMEs with 50 million individual investors.