A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It may also contain background information about the organization or team attempting to reach these objectives.

Business plans may target changes in perception and branding by the customer, client, taxpayer, or larger community. When the existing business is to assume a major change or when planning a new venture, a 3 to 5-year business plan is required, since investors will look for their annual return in that timeframe.

Casson Media Group Funding Services prepares for each offering expanded, custom written business plan with a comprehensive market research analysis and extensive formatted financial statements. Included are 3-5 years of Financial Statements, a detailed Investor Return section, and additional in-depth market research.