Inbound Marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.

Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.  In contrast, buying attention, cold-calling, direct mail, radio, TV advertisements,[2] sales flyers, telemarketing and traditional advertising are considered “Outbound Marketing.” 

Casson Media Group Funding Services develops specific inbound marketing campaigns for each client. There is one simple objective: produce a significant number of interested accredited investors to complete the placement.

In some cases, there may be programs to build awareness in selected affinity groups that have an interest in the products or services of the issuer.  For some clients, depending on their budget as well as the size and type of the offering,  a variety of social media and public relations programs may be developed with a broad reach across a variety of audiences.