One of the major advantages of the JOBS Act of 2012 was the ability for an issuer to use public solicitation.   Public solicitation covers a wide spectrum of communication vehicles. One of the most effective is public relations.

A Press Release announcing that the investment is available marks the start of the Marketing Phase of the placement process.  Casson Media Group utilizes several approaches to press releases.   Although printed publications have a place in distributing “news,” electronic distribution dominates.

logo-prnPR Newswire’s U.S. Distribution delivers messages across the most trusted and comprehensive content distribution network in the industry, providing the broadest reach and sharpest targeting available.

It’s the world’s largest distribution network, with 200,000 media points, 10,000 websites plus online broadcast and social media distribution.

And it’s used to meet the financial disclosure and compliance requirements.

506(c) Funding Services often uses the video release option that in many cases have proven to be 40% more efficient than standard press releases.

prbuzzApproximately every ten days after the initial PR Newswire release, we like to distribute news articles on PRBuzz.com.  PRBuzz.com can provide additional Search Engine Optimization (SEO) benefits for the press release and website.

Hyperlinks are essential for bringing traffic to the site and improving search engine ranking.  We like to include up to five regular hyperlinks or text links in each press release.

RSS content syndication: RSS feeds allow you to share your entire press release with other websites so it can be found all over the internet. This can make an enormous difference with search engine optimization too.

SEO URL technology: Important keywords are included in the link to your press release that is critical for search engines. This technique alone has sometimes tripled the amount of traffic that press releases receive.

Press releases can remain “live” for up to three years: All of this SEO technology can be wasted if your press release doesn’t stay online for a significant amount of time.