With every major change there are challenges. In short, the JOBS Act of 2012 made it possible for over 1.3 million small to medium sized private companies to publicly sell securities to 50 million individual prospective investors. But, this is a two sided challenge: companies have to create awareness and interest for their offerings in a market of 50 million individuals; investors have to find and select, from thousands of private offerings, the one or two that best fit their financial objectives.
CMG has developed and maintains two nationally known investor websites. www.microcapmarketplace.com and www.investorsinsight.com Each provides a broad range of digital media content with the primary objective of providing investors in publicly traded small-cap securities, private equity and alternative investments, information that educates, informs and supports better investment decisions.
The advent two decades ago of online trading platforms underscored the need for investor education. Once the facility was available to find and buy a stock without having to call a broker, the next hurdle was acquiring the knowledge of how to select, analyze and buy the right one. The new securities laws have virtually eliminated the barriers for individual investors to find and participate in ground floor, higher risk, higher return investments, that could be the next Google. This is an opportunity for sure, but some questions remain to be answered: how do investors efficiently find, analyze, and decide that XYZ Widget, Inc. is the “Next Big Thing”? CMG believes it has an answer and that is to expand its two existing investor-oriented platforms into the leading informational and educational resources designed specifically for investors in private offerings and publicly traded securities of small-cap, emerging growth companies.
Going forward each site will be expanded with a broad range of media offerings. A number of new media vehicles will be used, primarily video, to achieve two key objectives; to educate and to provide access. Educational online videos are pervasive and literally have eliminated offline media such as DVDs.
CMG will deliver two major categories of video media: first, educational material on how to find and analyze investment opportunities in private companies and small cap pubcos; and second, a variety of video forums and programs that allow prospective investors to access, see, hear, and interact with the principals of many of the companies that are offering securities. In addition to being able interact with and access the principals of issuing companies, CMG will use a similar format to promote interaction with a variety of industry experts and advisors.
Look for the initial release of these new media offerings on CMG’s websites in the 4th Quarter of 2015.