Mike Casson, President and CEO of Casson Media Group, Inc., (CMG) has over forty years of experience working with a multitude of financial services firms plus national and international marketers of business-to-business, as well as consumer products and services. Using fundamentally sound, proven and strategically positioned campaigns, Mike has developed an extensive list of clients in the public and private sectors. Since 1975, his clients have included Schwab, Ameritrade, Investor’s Business Daily, Forbes, Wall Street Journal On-line and many more.
Mr. Casson received his BBA in marketing from Southern Methodist University in Dallas, Texas, where he also attended graduate school. He served on the Board of Directors and was President of the Direct Marketing Association of North Texas and has been a guest lecturer at the University of North Texas, the University of Dallas, Southern Methodist University and numerous direct marketing conferences. He has held several securities licenses, including an investment advisor representative’s registration, and was an equity partner in a privately owned FINRA member broker-dealer.